I thought the reading was very useful in the way that it showed how all those situations were related to one another. For example, it was interesting to know that the type of medium you use can depend heavily on the audience and your purpose. Like how you would not ask a girl out through one of your friends. You would normally do it by face to face interaction or possibly by phone. Also, the audience is a huge part of your writing. Without knowing your audience it is difficult to produce good writing. You also write differently depending on what type of audience you are addressing. As the book puts it, "...You likely alter what you say depending on whether you are speaking to a boss, an instructor, a parent, or a good friend...". The audience does matter! The quote means a lot to the reading because it combines what your purpose will be, what your stance is, the genre, and the medium.
You may wonder why the audience is so crucial? Well, if your audience is the President of the United States and you are addressing an issue to him, do you think he will listen to you if you are talking to him nervously and quite? No. You need to speak loud and clear and be assertive so that he will listen.
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